Readers ask: What Company’s Iconic Logo Was Created By An Oregon College Student For Just $35?

What company’s logo was created by an Oregon college student?

Nike, Inc., formerly (1964–78) Blue Ribbon Sports, American sportswear company headquartered in Beaverton, Oregon. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight.

While Davidson was initially only paid $35 for her design for Nike, the success of the Swoosh ultimately landed her a job for 4 years, much more freelance work—and, eventually, $1 million.

What companies switch logo was purchased from a college student for $35?

This symbol, one that helped take the company from a side-hustle to a multi-billion dollar sports brand, was purchased from a graphic design student for a mere $35. Carolyn Davidson was first approached by Nike co-founder Phil Knight in the late 1960s.

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What is iconic logo was designed by an American University student Carolyn Davidson?

Carolyn Davidson (graphic designer), graphic designer who designed the Nike Swoosh logo.

Who is the owner of Nike?

Phil Knight, founder of shoe giant Nike, retired as chairman in June 2016 after 52 years at the company. Knight ran track at the University of Oregon and created Nike shoes with his former track coach, Bill Bowerman. In 1964, they each put up $500 to start what would become Nike, then called Blue Ribbon Sports.

Why is the Nike logo so successful?

Nike Logo Icon Because the swoosh is different from every other shape and image used in logo design, it is highly recognizable and easy to identify. This mark likely has had a huge part in the success of this company as well as its ability to expand seamlessly to new markets.

The Nike swoosh logo is shaped as a wing of the Greek goddess of Victory, Nike. So, the designer had the wing shape in mind because of the goddess. By borrowing the shape and other design elements from mythical, cultural, and historical sources, you can engage people with the design.

How much is the Nike logo worth?

The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone.

Most Expensive Logos In The World

  • Symantec Brand & Acquisition — $1,280,000,000.
  • British Petroleum Logo & Marketing — $210,000,000.
  • Accenture Logo Design — $100,000,000.
  • Posten Norge Rebrand — $55,000,000.
  • Australia & New Zealand Banking Group (ANZ) Logo — $15,000,000.
  • BBC Logo Redesign — $1,800,000.
  • CitiBank — $1,500,000.
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Who was responsible for creating the original Rainbow Coloured Apple logo in 1977?

He is known for his creation of the Apple logo. In 1977, Janoff worked for Regis McKenna as an art director and was tasked to design the logo for Steve Jobs of Apple Computer, creating an apple with a bite out of it, included so that people did not mistake the apple for a cherry or another fruit.

The Gucci logo is artistically designed, and has been timeless and classic since the design took shape. Now It is the most memorable and recognizable fashion logo ever created. The logo symbolizes grandeur and authenticity and is seen worldwide. The shape of the logo could easily apply onto any application.

What is the Nike logo and outline of?

Victory. Davidson’s tick-like logo was seen as a symbol of positivity, but it’s actually the outline of the wing of the goddess Nike (who personified victory).

What is Carolyn Davidson’s net worth?

Knight caught Davidson by surprise during a September shareholders meeting when he announced The Swoosh creator had been given “500 shares of stock, which she has never sold, and is worth close to $1 million this day.”

How much did Nike pay Carolyn Davidson for creating the swoosh symbol?

At the time, he stated of the logo, “I don’t love it, but it will grow on me.” For her services, the company paid her $35, which, if adjusted for inflation for 2018, would be the value equivalent of about $217. Davidson continued working for Blue Ribbon Sports (it officially became Nike, Inc.

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How did the Nike logo originate?

The founder, Phil Knight, who was her accounting professor, contacted her to design a logo inspired by the Adidas brand. He wanted a logo that inspired the movement. Davidson, therefore, produced several logo proposals and Knight made his choice on the swoosh, a symbol inspired by the shape of the goddess Nike’s wings.

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